Video & Print: An Overview

Video and print production have long been the main stays of communications and information programs for both corporate and retail initiatives. As technology has evolved, these delivery mechanisms remain an important part of any comprehensive communications program and the experience and skill required to effectively utilize these tools as a complimentary element to a web-based, or new media initiative has become increasingly important.

Video

Our production team has been producing compelling corporate videos, programs, documentaries and commercials since 1986. We seek to produce each video as a unique creative production based on product, service and company research. The videos reflect the culture of the organization while providing a dynamic profile in the marketplace.

Paul Cormier is our bilingual, senior producer, director and writer, and has produced and directed, literally hundreds of videos in a variety of languages. Paul's has broad ranging  experience in producing, directing and writing  a variety of videos for some of Canada's top companies, including: Canon Canada, The Bank of Montreal, Spectrum Mutual Funds, Aventis Pasteur, Quebecor World, Zellers/The Bay, The Salvation Army, The Government of Ontario, MacLean's Magazine and Rogers; to name only a few.

He has extensive experience in television production, working at such production facilities as City TV, Omni Television, and CTV in the Toronto marketplace. He also worked on a variety of television series such as Second City Television and produced scores of commercials.

Some of our Video & Media Production Awards include:

• Global Creative Silver Award: Canon Canada, Product Knowledge CD ROM
• World Media Festival Silver Award: Cannect Communications marketing/recruiting mini-CD-ROM
• International Association of Business Communicators Ovation Award of Excellence: Canadian Corporate News for Electronic/Interactive media 
• New York Film Festival Silver Award: Canadian Wine Institute information video
• Ontario Health Educator Association’s Best Fund Raising Video: National Ballet
• Ontario Health Educator Association’s Best Medical Information Video – Multiple Organ Retrieval & Exchange Program of Ontario
• Chicago Film Festival’s Gold Award: MacLean’s Magazine marketing video.

Our Video Production Services Include:

Video/web Profiles

The following videos may be viewed (Windows Media File) by clicking on the title or right clicking and "save target as" and then playing from your computer.

1. Aventis Pasteur - Travel Booster: A French and English version of this 20 minute video, travel Health Medicine was produced entirely, on-site in Mexico.  The video was designed to prepare travelers on the health risks involved, and safety precautions they should take, when traveling abroad.

2. Cannect Communications: this five  minute video was designed to serve as an orientation video for staff, offering a vision of the company. This was also used for investors and key stakeholders.

3. Port McNicoll - The Lost Port: this six minute video is designed to offer key stakeholders and investors an overview of a new, premium, waterfront development on Georgian Bay. This video is sponsored by Sotheby's Canada.

4. Red Leaves Muskoka: This seven minute video features and original music track and an overview of this exciting, new waterfront project on Lake Rousseau, Muskoka and is sponsored by J.W. Marriott.

5. Andrew Peller Limited - The Legacy: this seven minute video is a docudrama that chronicles the founding and the history of Andrew Peller Limited and the three generations of family who have worked to make it successful.

6. Riverstone: Golf & Country Club: This five minute video was designed to promote a unique, new 650 residential home development in Brampton. It features dynamic animation sequences illustrating development features.

Print

Crisp copy, strong design and a unique creative style make our print programs and strategies unique in the marketplace. We take the time to understand your organization, company culture, market forces and the demographic profile of your customers' key decision makers.

Ycommunicate.com produces a variety of print vehicles ranging from strategic support information such as brochures pocket folder sand insert sheets to more focused direct mail components that are targeted to a unique demographic profile based on marketplace research.

Our creative appraoch cuts through the clutter inn the marketplace and drive home important selling features about your product or service!

We specialize in: trade journal ads, direct mail, insert sheets, pocket folders, posters, billboards, brochures, business packages (including logo development) and trade show signage. We conduct focus group testing to ensure that the print design is reaching the audience effectively.  Ycommunicate also has significant experience in developing a wide range of custom print solutions and we work with our clients to manage the printing of each piece to ensure it meets our high standards of print production.