New Media Marketing Solutions

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web development AND DESIGN
 

Creating a strong and effective presence on the Internet is a critical factor for doing business in the 21st century. Increasingly customers and clients, whether they are business to business or consumers, rely on the Internet as a source of information, communications and access to products, services and support.

Ycommunciate.com believes that the use of the Internet should be fully integrated as part of an organization’s overall marketing and business initiatives and are not a standalone component, but a means to achieving goals. We begin each web development and design assignment by first developing a strategy that clearly defines goals and sets expectations. We deliver results by:

  • Cutting through the clutter with great creative and design
  • Recommending traditional media strategies to market the online initiatives to create brand awareness and developing the supporting tactics through alternative mediums such as trade ads, trade shows, direct mail, sponsorship, co-operative funding initiatives, public relations
  • Addressing the process of business communications from the users point of view and developing solutions that break down interactive barriers, engaging users and encouraging a call to action
  • Providing recommendations, implementation plans and strategies for marketing your website online using proven Search Engine Optimization (SEO) and Search Engine Marketing (SEM) practices

We understand that a marketing initiative, such as a website, extranet or intranet, is one component that must fit into a larger business strategy. We spend the time to understand your existing business strategies and how communication initiatives can enhance your relationships with business partners, improve employee productivity, streamline administration processes and enhance customer loyalty.


Our Website Gallery

Below is a selection of websites that we have developed and designed. Place your mouse over the image to stop the motion and click if you would like to visit the site.


Internet Services: Overview and Specializations

Branding & Re-branding: Our design and marketing professionals ensure that your website is consistent with your existing branding strategy or can develop new and exciting re-branding. We treat your website as if it were a "bricks and mortar" location - creating an engaging environment and postive experience that delivers value, builds loyalty and encourages repeat visits. Refer to our Case Studies for examples of some of our branding projects.

Custom Applications:  We have extensive experience in developing web-based custom applications for websites, extranets and intranets such as content management tools, electronic newsletters e-commerce and other business process requirements.

SEO/SEM (E-Marketing): Search Engine Marketing (SEM) is the fastest growing form of marketing, and promotes websites by increasing their visibility through text, graphic, flash and video ads, where clients are looking for them, on search engine results pages. SEM methods include Search Engine Optimization (SEO), the art of modifying web sites to improve free search engine rankings, and paid search campaigns. Refer to our E-Marketing section for additional details on how we can make your sites more effective.

E-Commerce: If you are doing business on the web or would like to do business on the web, we can provide solutions from simple transaction systems to complete shopping cart systems and catalogues. Call us to discuss your requirements.

Domain Management: Administering your existing domain names is critical to the operation and success of your websites. We source, recommend and acquire effective domain names for new initiatives and projects.

E-Learning: Ycommunicate.com specializes in developing “Custom” E-Learning solutions that allows organizations to deploy information and knowledge quickly and effectively. We service three basic E-Learning segments, including: Transfer of Product Knowledge, New Skill Development and the Creation of Certified Competencies. We draw from across our skill base in instructional design, interactive programming, creative direction and project management to design & implement innovative E-Learning applications for businesses. Refer to our E-Learning section for more information regarding our capabilities.

Hosting: We offer turnkey solutions to our clients for hosting their website and email requirements. Refer to our Hosting Solutions section for more details.

Permission Marketing: Electronic newsletters and direct email campaigns can be an effective tool in your marketing arsenal for sales growth, customer loyalty and lead generation. We design custom solutions that provide engaging creative design and solid administrative support and tools.

Surveys: Online surveys to solicit feedback from your clients, customers, business partners or vendors can be critical to ensuring you have the information you need to manage and modify your marketing strategies. We can provide effective and time-senstive implementations of your survey needs.

Technical Requirements: We have significant experience delivering web applications across a wide range of development environments (including ASP, Coldfusion, PHP, Miva, Perl, DHTML and JavaScript) as well as database infrastructures.

Copyediting: Site content can be reviewed and edited or written from the ground up. Regardless of the site requirements, we can ensure that copy is properly prepared to be engaging but more importantly properly positioned with keywords and focus to maximize search engine recognition and ranking.


Our Team Experience

Ycommunicate.com has over 50 years of accumulated interactive, international development experience amongst its three senior engineers and project leaders. We specialize in developing custom web and network-based applications that integrate seamlessly into existing communications platforms both internally and externally.

 

 

 

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