Social Networking
Social networking can be a dynamic means of generating sales and product awareness but the type of product and the demographic profile of your customers will generally help define an effective strategy. Tools such as Facebook, MySpace and Twitter are generally the domain of a younger demographic which will be in flux for the foreseeable future. Ycommunicate works with our clients on case by case basis to understand and recommend if social networking is viable marketing element for your products and services and perhaps even more importantly is there a commitment to support such an initiative. While there is a significant effort to initiate his marketing medium the rewards can be dramatic.
Social networks are self-fulfilling in that once sufficient critical mass (participation) is in place they become self-sustaining by the membership. Initial implementation and configuration of the social platform is required as well as the regular presence of a "moderator" to engage the membership in conversation and dialogue, post content and topics of interest, create special interest groups, respond to questions and a myriad of other social interactions.
These unique networks enable groups and individuals who are fans of your service or product to share images, membership, comments that can increase sales and provide valuable information about how your customers use your products or services. They can also take the form of discussion forums, blogs or even a medium for event tracking. Social networks also offer branding & visual design freedom, unique member profiles, privacy. They can also include complementary tools such as custom text & widgets, RSS feeds in and RSS out, video & branded video players as well as chat functions.