E-Marketing Overview
E-Marketing combines a growing number of electronic media delivery channels that include Search Engine Marketing (SEM), Search Engine Optimization (SEO), in-bound links, banner advertising and social networks. They form an integrated processes that help create awareness for your products and services and drive traffic and sales to both your online, and bricks and mortar locations.
Online marketing is the fastest growing form of advertising to promote your products and services. It creates visibility for your company through text, graphic, flash and video ads... where clients are looking for them, on search engine results pages.
According to the E-Marketer in 2009, North American advertisers spent US $22.4 billion on online marketing to surpass the combines spending on all traditional media advertising including TV, Radio, Magazines and newspapers, etc., for the first time in history!
Understanding the role of SEO and SEM is critical to ensuring that we fill the sales funnel and help create sales or sales leads. We need to make a clear distinction between "lead delivery" and "traffic generators".
Many of the terms outlined in SEO strategies are traffic generators designed to delivery traffic that is unqualified to the site, while SEM is designed to deliver a potential customer who has made a choice to learn more about your product or service. The planned use of an SEM and SEO strategy can come in all sizes and flavours. The effectiveness of such programs is complemented by the web site content and design, use of traditional advertising and the uniqueness or broad appeal of the product or service.
Social Networks are an increasingly important part of the mix as new technologies are evolving to allow your audience to utilize their web enabled devices such as the I Book, I Pad, cell phone, blackberry , lap tops etc to exchange information in a community like environment or to gain access to products and services on demand.
Our E-Marketing services Include
- Developing social network protocols and programs
- Social network advertising
- Ongoing program management and reporting
- Writing and designing Pay Per Click Ads
- Pay Per Click program monitoring and reporting
- Research and placement of Banner advertising
- Search Engine optimization of new and existing web site
- Electronic press releases writing & implementation
To learn more about our SEM, SEO and Social Network solutions contact us at info@ycommunicate.com or call 416-271-5259 or 705-458-4289