We are passionate about marketing. We are defenders of empty space and we are advocates for your audience.
We believe that an organization's marketing and business initiatives are not an end in themselves, but a means to achieving goals. We begin each assignment by first developing a strategy that clearly defines goals and sets expectations:
- What is your new marketing or business initiative expected to accomplish and why?
- What audience are you trying to reach and why?
- What type of response are you looking for and why?
We guide you in understanding your audience, your competition and the medium we are working in. We help you identify the valuable points of difference that make people want to work with your organization both on and offline. We help you recognize opportunities and partnerships that can generate bottom line results.
We understand that a marketing initiative, such as new media, is one component that must fit into a larger business strategy. We spend the time to understand your existing business strategies and how communication initiatives can enhance your relationships with business partners, improve employee productivity, streamline administration processes and enhance customer loyalty. We help deliver results by:
- Cutting through the clutter with great creative
- Marketing the communications initiatives with integrated, on-line and traditional media strategies
- Creating top-of-mind awareness and a call to action through alternative mediums such as trade ads, trade shows, direct mail, sponsorship, co-operative funding initiatives, public relations
We work with clients throughout the production & implementation process to ensure a consistent marketing message through:
- Identity branding through traditional new media integration
- Pre-and post-launch awareness campaigns
- Customer loyalty and permission marketing programs
- Partnership & Affiliate strategic analysis & recommendations/implementation
Ycommunicate.com inc. understands the process of business communications from the userï¿½s point of view and develops solutions that break down interactive barriers, engaging users and encouraging a call to action!